Adding a video marketing strategy to your business can help boost conversions and sales.

When you use videos to promote and market your product or service or to increase engagement on your social channels and enlighten your consumers and customers, thereby reaching your audience with a new medium is video marketing.

The length of your video can be either long or short depending on what you are trying to achieve.

A short video ad as part of your marketing strategy can give consumers the ability to engage with your brand before learning more about what your brand is offering.

And this leads you to how you can get started.

How can you get started with video marketing?

1. Choose your target audience.

You need to know your target audience and the kind of people you are creating a video for. This will help in presenting your video in the right format, using the right messaging and content to meet the desired preferences of your audience or viewers.

2. Identify what you intend to achieve.

Why do you want to create a video? Do you intend to increase your brand awareness, increase sales, or maybe teach people and enlighten them about a particular subject? Whatever the case may be, make sure you are clear on what you intend to achieve.

3. Plan a budget for Video Marketing.

To begin your video creation process, it’s very important to take a look at your budget and the available resources that you have.

Can you afford a professional shoot? Is there a need to hire a professional videographer? Is the money available for video advertisement costs? Check these hindrances and opportunities to know what’s best for you.

4. Decide the type of video and design a video marketing idea.

Now, that you have identified your target audience and the purpose your video marketing intends to serve, the time to get creative is now. Don’t forget to choose a video format that suits your goal.

Let’s say you want to make a flash sale for a product in 24hours, you can make use of your Facebook or WhatsApp stories to add a sense of urgency for your audience to take action before it disappears.

In other cases, you can write down a few bullet points to help you cover key areas when making a video for maybe blogs or live videos.

5. Decide where you will publish your video.

When making a standard video you must have it in mind to decide on what platform to publish it, then tailor your video content according to the publishing platform. The video you can post on your Instagram profile has a maximum limit of 60 seconds while YouTube can host more hours of video content duration.

The main platform to consider are:

  • Facebook
  • Twitter
  • Instagram
  • YouTube
  • Vimeo
  • TikTok
  • Snapchat and Whatsapp stories
  • Your website

Make sure you consider your target audience and marketing goal before you choose a platform. Start with a platform in mind, thereafter you can repurpose your video content for more platforms.

6. Decide How You Measure Your Video success.

It is important to measure the success of your video content by analyzing the performance. For example, if your marketing goal is to create brand awareness, you want to check the metrics, the views, likes, and shares. This will help you to understand where your video marketing efforts need improvement in the future.

7. Publish your video content with the best SEO.

video optimization with an eye-catching title, relevant hashtag, and keyword in your video description will give your video content more exposure to your target audience. Then publish your video at the right time. There are certain times that are best for publishing on social media.

8. Promote your video content.

Publish your video content on all social media available to you and encourage your audience to like and share to increase engagement activities.


SEE ALSO Webinar: Transform your Mindset into your Desired Reality by Leveraging Digital Skills and Opportunities.

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Joshua Ogunlade is a Content Creator, having created valuable content ranging from Articles, Graphic Design to Video Content. Digital Skills Enthusiast, helped small and top businesses with digital marketing strategies to scale up their game. 

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